In the early 90’s, Michael Laurino, founder and CEO of PremiereHTS Home Theater Seating, was continuing in his field of expertise. He was starting his third decade in the Home Theater Electronics industry as a veteran entrepreneur in both sales representation and distribution for some of the finest products in the electronics industry. Honored with over 40 sales awards, Michael’s company, WestWorld Marketing & Distributing, launched in February 1973 (originally South West Marketing and Laurino & Associates), was well positioned in southern California and recognized as a leader in this exciting field. He was also beginning to develop his own products for national distribution, beginning with Prewire™, a line of custom installation wire & cable, along with Revelation Interconnect Cables.
While attending his 25th consecutive CES Show in Las Vegas, NV in 1998, and representing his company’s stable of fine products, Michael’s next opportunity presented itself. WestWorld Marketing was appointed to represent one of the finest European lines of leather seating at this show. With his long history in the field, Michael had come to be known as a visionary and was in contact with other representative principals around the country who were moving into the home theater seating category also. After a short stint with this European seating company and driving them to number one, Michael saw an opportunity in the domestic manufacturing arena to compete at a more aggressive price point.
In March of 1999, Michael’s departure from this European seating company was the motivation to launch Premiere Home Theater Seating. He spent the next 7 months developing product and searching for a manufacturing partner for their introduction at the 1999 CEDIA Show in Indianapolis, IN., in September. Michael felt there was a tremendous market being ignored by the competition. Once an appropriate partner was signed, he worked closely with his manufacturing partners to develop the most unique design in modular theater seating in the industry. This patent pending design allowed for ease of installation and layout. The cost saving ideas allowed for the finest materials to be implemented and improve the comfort over the competition. The product was a tremendous success. With the introduction of the Encore and Studio models (today the Landmark and Savoy), PremiereHTS was on the map. By January 2000, PremiereHTS debuted its StereoLounger line of occasional furniture to compliment the already successful MovieLounger™ line of motion seating, which was growing rapidly.
Over the next two years, PremiereHTS would introduce product innovations, quality Italian designs, and value that have yet to be matched. Now with 14 styles and over 400 leathers and hundreds of designer fabrics, the selection is limitless. The introduction of Limited Lifetime frame and mechanism warranties also moved PremiereHTS ahead of the competition. The marriage of “The Electronic Home Theater Expert” and his furniture-manufacturing partners has proven to be a combination that can never be duplicated.
In 2002, PremiereHTS executed its most aggressive advertising and marketing expansion. PremiereHTS is ready to help design your dream home theater with our D-Tools designer mapping, plus our new on-line, user friendly design Tool, TheaterInvite, all available to you for all of your theater seating needs.
The re-launch of our MovieLounger™ brand will introduce a new line-up starting in 2018, featuring cost effect designs for those on a budget and yet do not want to compromise on quality and the reputation and service PremiereHTS is legendary for.
Come take one of PremiereHTS’ recliners for a test thrill and see why the industry is praising PremiereHTS as the one to watch. “First Class Seating at Coach Fares” isn’t just a motto, it’s our passion. Take a tour of this extensive web site for more information.