In The News


Watch video introduction with President and CEO Michael Laurino.

PremiereHTS Introduction

Tuesday, 01 October 2002 00:00

Premiere HTS Partners With Excel Direct

September 23, 2002 — Premiere Home Theatre Surroundings announced today that effective Oct.1, 2002, it will provide top-level home theater seating to its customers with Exel Direct’s deluxe home delivery service. “Premiere HTS continues to be successful as a leading dedicated home theater seating provider because we strive to arm our dealers with the best possible tools to help them make the sale and run their businesses more efficiently -- and now we’re making the delivery and installation process even easier,” said Premiere Home Theatre Surroundings’ Marketing and Sales VP, Bill Johnson.

Exel Direct is a leading provider of big-ticket product fulfillment. It has become well known among luxury product manufacturers as the leader in deluxe delivery and setup of large, complex products. Exel Direct will deliver and assemble Premiere’s theater seating to the client’s home. The company’s delivery specialists will also remove and discard the delivery cartons.

“Because Exel Direct will handle the seating portion, the installers can concentrate on other crucial aspects of the home theater installation,” said Johnson. “The entire process makes the installer’s job easier, faster and more efficient.”

”This will also save the home theater dealer from warehousing and redelivering the chairs themselves to the client,” furthered Johnson.

Michael Moody, President of Texas-based Cinema Moods said, “We’ve recently come on board as a key dealer for Premiere HTS. With its adoption of Exel Direct into its already superb personalized customer systems, Premiere HTS is the clear choice as our primary theater seating provider.”

Added George Csehill, director of business development, Exel Direct, “We provide an established home delivery solution for manufacturers of big-ticket items. Our dedication to reducing costs and providing exceptional service aligns with Premiere’s objective of enhancing its customer experience.”

Exel Direct operates a unified network service of 37 company-owned delivery hubs across the continental United States, with 32 years of experience and more than 55 million deliveries to its credit.

About Premiere Home Theatre Surroundings
Founded in 1999, Premiere HTS, located in Agoura Hills, California, offers a wide variety of home theater seating solutions in assorted fabrics, leathers, recline options and seating configurations. A leader in this fast-growing category, Premiere HTS helps dealers become total solutions providers by effectively presenting theater seating to interior designers and their clients, cultivating new sales.

A consumer electronics veteran, President Michael Laurino has received over forty sales awards during his more than thirty years of retail, sales representation and distribution of high-end audio/video products. Vice President of Sales and Marketing Bill Johnson has been teaching dealers to identify sales opportunities and increase profitability during his more than ten-year corporate career. Bill also has over fifteen years of audio/video retail sales management.

About Exel
Exel is a global leader in supply chain management, providing customer focused solutions to a wide range of manufacturing and retail industries. Exel's comprehensive range of innovative logistics solutions encompasses the complete supply chain from design and consulting through freight forwarding, warehousing and distribution services to integrated information management and e-commerce support.

Exel, a UK listed, FTSE 100 company, has turnover of over £4.5 billion (US$6.5 billion) and employs more than 60,000 people in 1,300 locations in over 120 countries worldwide.  Exel's customers include over two thirds of the world's largest, quoted non-financial companies.  More information is available at


David Cooper Photo

PremiereHTS - All rights reserved ©2003-2015 • Website Design and Hosting 406 Graphics LLC