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PremiereHTS Introduction

Wednesday, 16 July 2003 00:00

Premiere HTS Introduces “Euro-Deco” Home Theater Seating Designs

Agoura Hills, CA – Premiere Home Theatre Surroundings announced the expansion of
their best-selling MovieLounger™ product line with the addition of the Bijou and La Reina models. Both models boast Premiere HTS’ recent advancements in design, craftsmanship, and materials.

Bijou and La Reina feature a “euro-deco” design, making them an ideal choice for today's contemporary-styled home theaters. Bijou offers a rounded, styled seatback with decorative contrast welting combinations. La Reina offers a bolder, chiseled design and squared seatback. Both models are available in a wide assortment of vibrant leather colors including purple, hot blue and lipstick red.

“Tremendous effort went into the design and manufacture of Bijou and La Reina,” said Premiere HTS President Michael Laurino. “Their unique fashion statements and high quality custom-tailored stitching were created to transform even the most basic entertainment room into a chic home theater!”

Handcrafted at the company’s Southern California manufacturing facility, Bijou and La Reina employ an old world hand-crafted construction process that provides enhanced stability and durability for decades to follow. According to Laurino, “The wood frames we use are so solid that you can actually stand on the chair arms without fear of flexing or weakening them. We are also using new low-memory, high-quality foams that adhere to stringent California State fire retardant safety codes, which are by far the strictest in the U.S.”

Bijou and La Reina incorporate Premiere HTS’ advanced MovieGlide™ mechanism, which allows for smoother manual and motorized recline. Both models also feature the company’s new fuller lumbar-support system, which provides heightened comfort and reduces lower-back fatigue.

Suggested retail pricing for Bijou and La Reina starts at $2,095 in either hand-selected Italian leathers or Premiere HTS’ luxurious CineSuede™ micro fiber fabrics. Additional options include multiple seating configurations, a motorized recline mechanism and 2-tone & custom contrast welting combinations (Bijou only).

 

 

David Cooper Photo

 
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