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Friday, 05 September 2003 00:00

Premiere Home Theatre Surroundings Introduces LoneStar and Matinee Home Theater Seating Design

Agoura Hills, CA – Premiere Home Theatre Surroundings announced the expansion of their best-selling MovieLounger™ product line with the addition of the LoneStar and Matinee luxury recliners. Both models boast Premiere HTS’ recent advancements in styling, comfort and craftsmanship.

LoneStar is the perfect compliment to those country and western themed home theaters. Representing a collaborative effort between Premiere HTS, sales reps and interior designers, LoneStar incorporates the flexibility of Premiere HTS’ wall-hugger design with the comfort and styling esthetics of the company’s luxurious Rialto MovieLounger™.

Premiere HTS Marketing Manager Lisa Shapiro says, “Interior design is constantly evolving and progressing. Discussion with our reps and home decorators led to us borrowing the best of both worlds to create LoneStar, which combines the smaller sized frame of our club chair models with the superb fashion and comfort of our plushest recliners. LoneStar’s lower seatback design allows for placement directly against a back wall, making it the perfect choice for installation into smaller home theaters and apartments. The homeowner reaps the benefits of a compact wall hugger design and exquisitely tailored styling.”

Premiere HTS is also debuting the new Matinee at CEDIA. The Matinee is modeled after the company’s widely acclaimed Grand chair, which was recently awarded 2003 Product of the Year by Electronic House Magazine. Matinee blends a low seatback, club chair with classy European styling. According to Shapiro, “The chic design of the Matinee combined with its space saving, pushback reclining mechanism, makes it the ideal home theater seating choice for today’s contemporary plasma screening theater rooms.”

Both LoneStar and Matinee incorporate Premiere HTS’ new fuller lumbar-support system, which provides heightened comfort and reduces lower-back fatigue. Suggested retail pricing for LoneStar and Matinee in hand-selected Italian leather starts at $1,895 and $1,795 respectively. Additional options include Premiere HTS’ luxurious CineSuede™ micro fiber fabrics, multiple seating configurations and a motorized recline mechanism (LoneStar only).

Premiere HTS will also be providing a sneak preview of their new 2004 Monaco design, which features innovations never before seen in the home theater seating industry.



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