|In The News|
PremiereHTS is selected as the exclusive manufacturer and licensee for
Rawlings to design and sell their exclusive line of theater seating.
Michael Laurino, PremiereHTS’s president and CEO, states, “A partnership of this magnitude with Rawlings was extremely compelling to PremiereHTS. Research confirmed that PremiereHTS is by far the most honored and recognized theater seating brand in the high-end niche of the consumer electronics industry and is consistently ranked as one of the five best home theater seating brands overall. The shift towards quality, comfort and value in the entertainment furniture market made this partnership very timely. Rawlings is synonymous with quality leather, as well as performance and authenticity. These factors coupled with the consistent performance of PHTS will create a unique offering that will help our customers further grow their business with this very recognizable brand.”
As part of the initial product launch, PHTS will introduce the first two recliners intended for home theater under the Grand Slam and Reliever model names. Following its April introduction, PHTS will unveil a flagship model at CEDIA 2008 Denver in September. PHTS and Rawlings will collaborate to identify and evaluate opportunities to offer the collection through additional distribution outlets.