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Watch video introduction with President and CEO Michael Laurino.

PremiereHTS Introduction

PremiereHTS is selected as the exclusive manufacturer and licensee for Rawlings to design and sell their exclusive line of theater seating.

Dec 31, 2007 – Rawlings has partnered with PremiereHTS (“PHTS”) to launch its first line of home theater leather seating/furniture. Through the licensing agreement, PHTS will design, manufacture and market the products under the Rawlings and PremiereHTS brand names. The collection will initially make its debut in home theater designer showrooms throughout the US, beginning in April 2008 with plans to further expand to other retailers, and specialty designers and furniture dealers in the future.

For over 120 years, Rawlings has provided a wide selection of top quality sporting goods for all levels of organized sports around the world, including Major League Baseball®. Bringing these same attributes to home theater seating furniture is a natural extension for the Rawlings brand as an extension of fine leather products appealing to generations of fans of their products. “We are proud to partner with PremiereHTS on this venture given their reputation as the premier home theater seating design experts and manufacturer,” says Robert Strand, VP of Licensing for Jarden Outdoor Solutions, Rawlings’ parent organization. “We are very excited about the designs debuting in April as well as the future of this category for our business.”

Michael Laurino, PremiereHTS’s president and CEO, states, “A partnership of this magnitude with Rawlings was extremely compelling to PremiereHTS. Research confirmed that PremiereHTS is by far the most honored and recognized theater seating brand in the high-end niche of the consumer electronics industry and is consistently ranked as one of the five best home theater seating brands overall. The shift towards quality, comfort and value in the entertainment furniture market made this partnership very timely. Rawlings is synonymous with quality leather, as well as performance and authenticity. These factors coupled with the consistent performance of PHTS will create a unique offering that will help our customers further grow their business with this very recognizable brand.”

As part of the initial product launch, PHTS will introduce the first two recliners intended for home theater under the Grand Slam and Reliever model names. Following its April introduction, PHTS will unveil a flagship model at CEDIA 2008 Denver in September. PHTS and Rawlings will collaborate to identify and evaluate opportunities to offer the collection through additional distribution outlets.

 

 

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