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Premiere HTS, Inc. contracts D-Tools, Inc. to Develop the First Easy-to-Use Online Theater Seating Configurator that Doubles as a Lead Harvesting Engine

Van Nuys, California, (August 25, 2005) -- Premiere Home Theatre Surroundings, Inc. a leader in the specialty home theater luxury theater recliner market announced today that they have reached an agreement with the leading systems integration software provider, D-Tools, Inc. to develop Premiere’s most powerful support tool for their website yet – the IDesignSI Online Theater Seating “Configurator”.

This innovative web-based system configurator makes it easy for visitors at Premiere’s web site to create their own customized theater seating systems in minutes, without advanced computer skills. According to Michael Laurino, President and CEO of Premiere HTS, “Having an intuitive, easy-to-use design tool such as IDesignSI puts the power of home theater seating design in the hands of interior designers and end-users alike – these are often times the final decision makers when it comes to the theater seating sale.”

Laurino continues, “We chose D-Tools, Inc. to develop and customize our online configurator, having had extensive experience with D-Tools as an ongoing member of their prestigious Manufacturer’s Partner Program since joining in 2001. We use their system integration software to help our dealers capture and close more theater seating sales by reducing the lag-time that could cost a sale and enabling them to quickly and easily answer the most critical questions clients ask in order to make a buying decision. D-Tools software allows us to provide our dealers with these answers almost instantaneously.”

Laurino adds, “We were looking for a useful way to engage the more serious potential buyers who were browsing our website that would get them hooked on Premiere by letting them design their own seating arrangements specific to their precise requirements and where they would be comfortable exchanging minimal contact information in order to use this powerful tool. Once again, D-Tools’ IDesignSI Online Configurator provided us with the most logical, comprehensive solution.”

Similar to D-Tools’ popular system integration software, the IDesignSI Configurator allows users to simply “drag-and-drop” any of Premiere’s luxury theater recliner models as “shapes” into a true-to-scale, dimensionally-accurate graphical workspace. The user can configure a complete ensemble of seating arranged from a variety of combinations based on Premiere’s “rules” for how their chairs go together. In fact, IDesignSI does not allow the user to assemble any seating arrangement incorrectly. The user can customize an entire theater’s seating array based on their own vision of what they would like, with the ability to select an endless variety of design features and accessories for each individual chair, such as fabric or leather materials, cup holders, and motorized recliner options.

D-Tools’ IDesignSI Configurator has one more uniquely powerful benefit – behind the scenes of the Configurator is a robust Lead Management Database system allowing Premiere to view any and all Configurator activity along with each user’s contact information and theater design requirements. Each user is “scored” as a highly qualified lead and potential buyer for the purposes of seamlessly handing off these leads to the appropriate, authorized Premiere HTS displaying dealer.

In addition, theater seating systems that users create in Premiere’s IDesignSI Configurator can be saved and “exported” directly into a new or existing D-Tools software project file. According to D-Tools president, Adam Stone, “Our software solutions have become the industry standard for integrators who need to design and manage highly complex systems and create bid-winning proposals. This new web-based design tool emulates much of the same system design functionality our software has become famous for.” Though IDesignSI does not include the more advanced business management capabilities that their regular software provides, it offers its users a system building tool that directs or guides them through a logical, simple process based on Premiere’s specific “rules,” making it easy for non-technical users to create their own theater seating designs that turn into sales.

Laurino concludes, “This is just one more way we try to provide our dealers with innovative tools to build more customer service and profitability into every Premiere sale they make.”

Premiere HTS plans on introducing and demonstrating their new IDesignSI Configurator at the CEDIA Expo in Indianapolis, Indiana this September 9 – 11, 2005. Premiere HTS will be exhibiting at booth # 911 in the main convention hall.

Premiere Home Theatre Surroundings™ manufactures luxury recliner systems and quality furnishings designed especially for Home Theaters and Media Rooms. Their products offer comfort, function and elegant design at an affordable price. Visit them in Booth # 911 at the CEDIA Expo at the downtown Indianapolis Convention Center September 9 – 11, 2005. Visit us on the web at

About D-Tools, Inc.

D-Tools is a worldwide leader in easy-to-use, highly accurate system design software. The company, founded in 1998 and based in Concord, California, offers a wide range of products and services created to simplify the complicated design, engineering, documentation and estimating processes that accompany residential and commercial installation projects of any size. D-Tools is the recipient of the Consumer Electronics Association’s Mark of Excellence Award (2004, 2005), National Systems Contractors Association and Sound and Video Contractor’s Innovations in Technology for Business Productivity Award (2004, 2005) and CE Pro’s High Impact Award for Design Software.

For more information, contact D-Tools at (866) 386-6571, e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit D-Tools online at


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