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THX Certified Screening Room on CEDIA Expo Floor

THX Certified Screening Room on CEDIA Expo Floor

THXProcella Audio, Epic Home Cinema and THX Combine Forces to Present the First Ever Full-blown THX Certified Screening Room on a Tradeshow Floor

  • THX® Certified Screening Room* is located at the Procella Audio booth 4172 on the CEDIA Expo floor
  • Designed and constructed to THX specifications by Epic Home Cinema
  • Procella’s flagship THX Approved speaker system makes its CEDIA debut in the THX Certified Screening Room
  • Epic Home Cinema to showcase their unique advanced acoustical and aesthetic design and build services
  • Room features THX Certified and THX Approved products from Runco, Integra, QSC Audio, Meridian, PremiereHTS Theater Seating and Stewart Filmscreen

Venice, Calif. and Atlanta, Georgia – September 8, 2010 – Procella Audio, manufacturer of high-performance high-output speaker systems for home and professional cinema and music applications, announced today that the Procella Audio booth at the upcoming CEDIA Expo will feature a THX Certified Screening Room* designed and constructed by Epic Home Cinema. Exclusive presentations for attending media are scheduled for 10 AM and 2 PM on Thursday, September 23.

The THX Certified Screening Room, showcasing Procella Audio’s flagship speaker system, is designed to the same exacting standards as professional facilities. Initial construction began offsite by Epic Home Cinema of Marietta, Georgia. Before the show, the room will be dismantled, moved to the CEDIA Expo floor, and rebuilt by the Epic team. Once complete, the room will be tested by THX to earn the highly coveted THX certification for residential Screening Rooms.

In order to earn THX certification, residential screening rooms must closely mirror the acoustic performance of a full-blown commercial theater or professional studio. The room itself must meet THX standards for room design and construction, including room dimensions, acoustical environment, sound isolation and viewer sight lines. Additionally, all audio and video components must have either THX Approval or THX certification, and the completed room must pass a final evaluation. THX participates in the entire process, from initial design through the construction phase, and ultimately verifies system performance through a battery of measurements performed onsite by THX engineers.

All audio and video components used in the CEDIA Expo room are either THX Certified for home use or THX Approved for professional studios and cinemas. In addition to Procella, the room will feature products from Stewart Filmscreen, Runco, QSC Audio Products, Meridian and Integra.

The Procella models used in the theater include three active P815s for screen channels, six passive P8 speakers for the surround channels, and two P18 active subwoofers in the baffle wall. Three additional P10 active subwoofers are located in the side and back walls and used as balancing subwoofers. The P815, P8 and P18 have all earned THX Approval for integration into professional facilities, including THX Approved Screening rooms and pm3 rooms (Professional Multichannel Mixing and Monitoring).

“As a manufacturer introducing loudspeakers to the CEDIA audience at Expo, a THX Certified screening room is a dream environment,” said Procella director Chuck Back. Demonstrating speakers at a trade show, whether in a booth, a so-called sound room or a hotel suite, invariably results in frustration due to poor acoustics and high ambient sound levels. Having a properly designed and built room means that attendees and potential customers will be able to accurately evaluate and fully appreciate the performance of Procella speakers. Having previously worked with Epic Home Cinema and THX, I can say their quality of work is unsurpassed.”

”THX Certification ensures that a screening room reproduces exactly what the director intended. Since we have built a THX-certified home theater, we know the amount of time and effort it takes to accomplish this.  With the stringent standards and specifications of THX, every aspect of a screening room is inspected and evaluated.  Starting with the components, which is exemplified by the incredible performance of Procella Audio and finishing with the optimized acoustical room design, build and calibration, the director’s vision is brought to life.  Many home theater companies may promise a high end theater, but THX Certification is the only way to be sure that the final product meets the quality initially promised to the homeowner.  The chance to produce this at the CEDIA Expo, and the opportunity to share this with all the attendees is quite an honor,” stated Epic Home Cinema’s Greg Dawkins.

”We applaud Epic Home Cinema and Procella Audio for taking on the challenge of designing a THX Certified Screening Room at CEDIA Expo,” said Andrew Poulain, of the THX Studio and Cinema team. “Meeting the THX standards for acoustic performance and sound isolation is next to impossible on a tradeshow floor. The result of this collaboration is testament to the design talent of Epic and the performance capabilities of Procella Audio and all of the other THX partners involved.”

Editors and writers unable to attend the media presentations are encouraged to contact Procella to set up private appointments during show hours.

*THX certification pending final testing by THX.


About Epic Home Cinema

Based in Metro Atlanta, but drawing its home cinema clients from the length and breadth of the United States and the world, Epic Home Cinema is guided by a firm belief that all superior home theaters begin with the room itself. Word of mouth about this “little home theater company that gets big results” has crisscrossed the country, propelling Epic along a steady growth path for the past fifteen years. Our mission is to deliver a high-end cinema solution to discriminating home theater enthusiasts around the world who demand superior audio and video performance coupled with breathtaking design.


About Procella Audio

Distributed globally, with offices in Los Angeles, Sydney and Stockholm, Procella Audio was launched in 2006 by two former Directors of DTS Europe, who created the first Procella speaker system for a 32 seat preview theater at the DTS Europe headquarters outside London. Procella loudspeakers deliver a powerful and dynamic cinema audio experience for the world’s finest home theaters, professional studios and screening rooms.

About THX Ltd.

Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit www.thx.com. Become a THX Facebook Fan and get THX Tech Tips, Fan Videos and more. Go to Facebook and search “THX Ltd.”

THX are trademarks of THX Ltd., which are registered in some jurisdictions. All rights reserved.

PremiereHTS is selected as the exclusive manufacturer and licensee for Rawlings to design and sell their exclusive line of theater seating.

Dec 31, 2007 – Rawlings has partnered with PremiereHTS (“PHTS”) to launch its first line of home theater leather seating/furniture. Through the licensing agreement, PHTS will design, manufacture and market the products under the Rawlings and PremiereHTS brand names. The collection will initially make its debut in home theater designer showrooms throughout the US, beginning in April 2008 with plans to further expand to other retailers, and specialty designers and furniture dealers in the future.

For over 120 years, Rawlings has provided a wide selection of top quality sporting goods for all levels of organized sports around the world, including Major League Baseball®. Bringing these same attributes to home theater seating
furniture is a natural extension for the Rawlings brand as an extension of fine leather products appealing to generations of fans of their products. “We are proud to partner with PremiereHTS on this venture given their reputation as the premier home theater seating design experts and manufacturer,” says Robert Strand, VP of Licensing for Jarden Outdoor Solutions, Rawlings’ parent organization. “We are very excited about the designs debuting in April as well as the future of this category for our business.”

Michael Laurino, PremiereHTS’s president and CEO, states, “A partnership of this magnitude with Rawlings was extremely compelling to PremiereHTS. Research confirmed that PremiereHTS is by far the most honored and recognized theater seating brand in the high-end niche of the consumer electronics industry and is consistently ranked as one of the five best home theater seating brands overall. The shift towards quality, comfort and value in the entertainment furniture market made this partnership very timely. Rawlings is synonymous with quality leather, as well as performance and authenticity. These factors coupled with the consistent performance of PHTS will create a unique offering that will help our customers further grow their business with this very recognizable brand.”

As part of the initial product launch, PHTS will introduce the first two recliners intended for home theater under the Grand Slam and Reliever model names. Following its April introduction, PHTS will unveil a flagship model at CEDIA 2008 Denver in September. PHTS and Rawlings will collaborate to identify and evaluate opportunities to offer the collection through additional distribution outlets.

Premiere HTS Introduces The Tower

Premiere HTS Introduces The Tower™ – An Innovative Concept in Luxury Seating for Home Theaters and Entertainment Rooms.

With The Tower, Every Seat Is Now The Best Seat In The House. Indianapolis, IN, September 10, 2004 – Premiere Home Theatre Surroundings today introduced The Tower, a new luxury recliner with elevated seat height design that offers a unique solution for many difficult seating applications.

In tune with the ever-changing home interior décor styles and trends, the product development experts at Premiere HTS have created The Tower with both traditional home theaters and multifunctional entertainment rooms in mind.

With its 53-inch seat height, The Tower is ideal for a home theater’s rear row seating. It positions the user substantially higher off the floor than traditional home theater seating, eliminating the need for the risers and platforms that until now have been necessary to obtain an unobstructed view of the projection screen from the rear row.

The Tower is designed to fit in with today’s multifunctional entertainment rooms. “While many entertainment rooms balance projection TV screens with pool tables and game tables such as air hockey and ping-pong, quite often they obstruct the view of the movie screen, especially when traditional seating is used,” says Premiere HTS Marketing Manager Lisa Shapiro. “The Tower can be placed just about anywhere in the room and still provide the user with an ideal sightline to the movie screen. The Tower delivers a hassle-free, ready-to-go entertainment experience right out of the box.”

The Tower’s space saving, “wall hugger” incliner design provides even greater flexibility; it can be positioned close to the back wall, saving significant amounts of space in smaller rooms.

The Tower boasts the same advancements in style, comfort and craftsmanship that all Premiere HTS luxury recliners have long been known for including the company’s low memory-compression, resilient pillow-top seat cushioning that delivers total comfort and support for hours of movie viewing pleasure.

Additional creature comforts include Premiere HTS’ whisper-quiet, motorized recline mechanism that allows for continuously variable recline capability; a light touch, variable lever release for units ordered with the non-motorized recline and large capacity, stainless steel cup holders for beverages.

While it shares the same contemporary styling as Premiere HTS’ popular Savoy model, The Tower can be mixed and matched with many of Premiere HTS’ MovieLounger™ models.

The Tower, like all Premiere HTS models, can be designed in either hand-selected European leathers or Premiere HTS’ luxurious CineSuede™ micro fiber fabrics that can be customized in a two-tone design along with a choice of 3 cup holder finishes to best complement your décor.

Company Background

Premiere
HTS, founded in 1998 by CEO Michael Laurino, was voted the Number One Seating Vendor by the 2002 Inside Track national supplier loyalty survey. Located in Agoura Hills, California, the company offers a wide variety of home theater seating solutions in assorted fabrics, leathers, recline options and seating configurations. Premiere HTS helps dealers become total solutions providers by effectively presenting theater seating to interior designers and their clients,
cultivating new sales.

Premiere HTS, Inc. contracts D-Tools, Inc. to Develop the First Easy-to-Use Online Theater Seating Configurator that Doubles as a Lead Harvesting Engine

Van Nuys, California, (August 25, 2005) — Premiere Home Theatre Surroundings, Inc. a leader in the specialty home theater luxury theater recliner market announced today that they have reached an agreement with the leading systems integration software provider, D-Tools, Inc. to develop Premiere’s most powerful support tool for their website yet – the IDesignSI Online Theater Seating “Configurator”.

This innovative web-based system configurator makes it easy for visitors at Premiere’s web site to create their own customized theater seating systems in minutes, without advanced computer skills. According to Michael Laurino, President and CEO of Premiere HTS, “Having an intuitive, easy-to-use design tool such as IDesignSI puts the power of home theater seating design in the hands of interior designers and end-users alike – these are often times the final decision makers when it comes to the theater seating sale.”

Laurino continues, “We chose D-Tools, Inc. to develop and customize our online configurator, having had extensive experience with D-Tools as an ongoing member of their prestigious Manufacturer’s Partner Program since joining in 2001. We use their system integration software to help our dealers capture and close more theater seating sales by reducing the lag-time that could cost a sale and enabling them to quickly and easily answer the most critical questions clients ask in order to make a buying decision. D-Tools software allows us to provide our dealers with these answers almost instantaneously.”

Laurino adds, “We were looking for a useful way to engage the more serious potential buyers who were browsing our website that would get them hooked on Premiere by letting them design their own seating arrangements specific to their precise requirements and where they would be comfortable exchanging minimal contact information in order to use this powerful tool. Once again, D-Tools’ IDesignSI Online Configurator provided us with the most logical, comprehensive solution.”

Similar to D-Tools’ popular system integration software, the IDesignSI Configurator allows users to simply “drag-and-drop” any of Premiere’s luxury theater recliner models as “shapes” into a true-to-scale, dimensionally-accurate graphical workspace. The user can configure a complete ensemble of seating arranged from a variety of combinations based on Premiere’s “rules” for how their chairs go together. In fact, IDesignSI does not allow the user to assemble any seating arrangement incorrectly. The user can customize an entire theater’s seating array based on their own vision of what they would like, with the ability to select an endless variety of design features and accessories for each individual chair, such as fabric or leather materials, cup holders, and motorized recliner options.

D-Tools’ IDesignSI Configurator has one more uniquely powerful benefit – behind the scenes of the Configurator is a robust Lead Management Database system allowing Premiere to view any and all Configurator activity along with each user’s contact information and theater design requirements. Each user is “scored” as a highly qualified lead and potential buyer for the purposes of seamlessly handing off these leads to the appropriate, authorized Premiere HTS displaying dealer.

In addition, theater seating systems that users create in Premiere’s IDesignSI Configurator can be saved and “exported” directly into a new or existing D-Tools software project file. According to D-Tools president, Adam Stone, “Our software solutions have become the industry standard for integrators who need to design and manage highly complex systems and create bid-winning proposals. This new web-based design tool emulates much of the same system design functionality our software has become famous for.” Though IDesignSI does not include the more advanced business management capabilities that their regular software provides, it offers its users a system building tool that directs or guides them through a logical, simple process based on Premiere’s specific “rules,” making it easy for non-technical users to create their own theater seating designs that turn into sales.

Laurino concludes, “This is just one more way we try to provide our dealers with innovative tools to build more customer service and profitability into every Premiere sale they make.”

Premiere HTS plans on introducing and demonstrating their new IDesignSI Configurator at the CEDIA Expo in Indianapolis, Indiana this September 9 – 11, 2005. Premiere HTS will be exhibiting at booth # 911 in the main convention hall.

Premiere Home Theatre Surroundings™ manufactures luxury recliner systems and quality furnishings designed especially for Home Theaters and Media Rooms. Their products offer comfort, function and elegant design at an affordable price. Visit them in Booth # 911 at the CEDIA Expo at the downtown Indianapolis Convention Center September 9 – 11, 2005. Visit us on the web at www.premierehts.com.

About D-Tools, Inc.

D-Tools is a worldwide leader in easy-to-use, highly accurate system design software. The company, founded in 1998 and based in Concord, California, offers a wide range of products and services created to simplify the complicated design, engineering, documentation and estimating processes that accompany residential and commercial installation projects of any size. D-Tools is the recipient of the Consumer Electronics Association’s Mark of Excellence Award (2004, 2005), National Systems Contractors Association and Sound and Video Contractor’s Innovations in Technology for Business Productivity Award (2004, 2005) and CE Pro’s High Impact Award for Design Software.

For more information, contact D-Tools at (866) 386-6571, e-mail at info@d-tools.com or visit D-Tools online at www.d-tools.com

Premiere HTS Established As Home Theater Seating Leader

Premiere HTS takes first place in the Inside Track’s Annual Dealer Supplier Loyalty Test. Each year, Inside Track surveys hundreds of the finest custom specialty home entertainment dealers in the U.S., to compile an overall Dealer
Satisfaction Report, which they publish in their monthly newsletter read by the consumer electronics industry. When it comes to reporting, this “no holds barred” industry publication is known for their brutal honesty!

The great news is that Premiere HTS came out on top by taking first place OVERALL in the Home Theater Seating category. (And this was our very first year on the survey!)

Premiere HTS arrived at the Overall top spot by winning five of the nine parameter first places in the Group:

-Best Distribution Policies that Support Specialists

-Best Obtainable Profit Margins

-Best Specialist Oriented Business Programs

-Best Appropriate Assortment

-Best Ease of Doing Business

Furthermore, Premiere HTS finished with an OVERALL grade of 3.32/B+, which is even higher than last year’s winner!

Why have dealers voted Premiere HTS as the Number One Home Theater Seating Vendor? Because, in addition to having the best products and

sales/merchandising/customer support programs possible, the staff at Premiere HTS are experienced home theater veterans that understand YOUR business. Read the articles that have been published recently in the most highly-respected home theater trade publications such as CE Pro, Residential Systems, and Custom Retailer magazines, to name a few. Premiere HTS educates dealers on how to sell home theater seating, grow their company’s profits, and
become a total home theater solutions provider — earning Premiere HTS the well-deserved reputation as the preferred choice in the home theater seating category.

Premiere Home Theatre Surroundings Introduces LoneStar and Matinee Home Theater Seating Design

Agoura Hills, CA – Premiere Home Theatre Surroundings announced the expansion of their best-selling MovieLounger™ product line with the addition of the LoneStar and Matinee luxury recliners. Both models boast Premiere HTS’ recent advancements in styling, comfort and craftsmanship.

LoneStar is the perfect compliment to those country and western themed home theaters. Representing a collaborative effort between PremiereHTS, sales reps and interior designers, LoneStar incorporates the flexibility of Premiere HTS’ wall-hugger design with the comfort and styling esthetics of the company’s luxurious Rialto MovieLounger™.

Premiere HTS Marketing Manager Lisa Shapiro says, “Interior design is constantly evolving and progressing. Discussion with our reps and home decorators led to us borrowing the best of both worlds to create LoneStar, which combines the smaller sized frame of our club chair models with the superb fashion and comfort of our plushest recliners. LoneStar’s lower seatback design allows for placement directly against a back wall, making it the perfect choice for installation into smaller home theaters and apartments. The homeowner reaps the benefits of a compact wall hugger design and exquisitely tailored styling.”

PremiereHTS is also debuting the new Matinee at CEDIA. The Matinee is modeled after the company’s widely acclaimed Grand chair, which was recently awarded 2003 Product of the Year by Electronic House Magazine. Matinee blends a low seatback, club chair with classy European styling. According to Shapiro, “The chic design of the Matinee combined with its space saving, pushback reclining mechanism, makes it the ideal home theater seating choice for today’s contemporary plasma screening theater rooms.”

Both LoneStar and Matinee incorporate PremiereHTS’ new fuller lumbar-support system, which provides heightened comfort and reduces lower-back fatigue. Suggested retail pricing for LoneStar and Matinee in hand-selected Italian leather starts at $1,895 and $1,795 respectively. Additional options include Premiere HTS’ luxurious CineSuede™ micro fiber fabrics, multiple seating configurations and a motorized recline mechanism (LoneStar only).

PremiereHTS will also be providing a sneak preview of their new 2004 Monaco design, which features innovations never before seen in the home theater seating industry.